Selling Process


1Valuation

Pitching the price of your property correctly is a skill.  Too high and you won’t receive any interest.  Too low and the property sells for much less than it is worth.  An accurate valuation pulls together information from several resources:  The cosmetic, general structural condition and future potential of the property, the prices achieved for similar properties in the area. This information is reviewed and an appropriate asking price is offered to you.

2Selecting an estate agent

Selecting the perfect estate agent to represent your interest is most important. Sound local knowledge, well trained highly motivated staff; clear, fair terms of business, a competitive fee structure and a proven history of sealing deals should be high on your list of priorities. The agent that gives you the highest valuation is not always the best for you. Our staff are trained to an exceptionally high standard so you can rely on us.

3Obtain an EPC

An Energy Performance Certificate (EPC) rates the energy efficiency of a property and its carbon emissions. As of 6th April 2012, the EPC details should be displayed on all property particulars and it is now a legal requirement to provide an EPC for most properties in England and Wales. We can arrange this for you if requested for £90.00 Inc VAT.

4Presenting your property

Once deciding on your marketing Agent, photos and floor plans will be arrange via yourself. An agent will come and take photos, so it is always a good idea to declutter the house as much as possible, so your property is presented well online.

5Marketing your property

To find the right buyer your property needs maximum exposure across a wide range of media. We offer a range of important marketing benefits which will aid in getting you the best possible price.

To raise the profile of your property we always recommend these following methods:

Erecting a For Sale board – This is one of the most effective ways to advertise and attract buyers to your property. They really do work and they advertise your property 24 hours every day.

E-mail – The world of technology now enables us to send your property all around the world with a simple click of a button.

Direct marketing – We will contact any prospective purchasers who are registered with us and inform them of your property within minutes of receiving your instructions. Any details will be sent via any methods of communication including emails and SMS alerts. Targeting a direct market of registers applicants ensures we don’t get time wasters.

Website and property portals – Our website is updated instantly and full details of your home will be placed as soon as details have been approved.  In addition to advertising on our website, we also advertise in local press and through national property portals.

6Accompanied viewings

Ashton Reeves believe that flexible opening times are essential to maximize viewing opportunities for your home. We know that our customers need to work around their usual daily commitments, resulting in a large number of our clients viewing after work or at weekends. Accompanied viewings allow us to share our expert knowledge on your property to achieve competitive offers. The safety of our clients is paramount therefore we never allow prospective buyers to visit un-accompanied.

7Receiving an offer

All offers will be reported both verbally and in writing and we will check all offers for their validity and ask for proof of funds.  We will also conduct checks under the Proceeds of Crime Act 2002 and Money Laundering Regulations 2003 and ensure that any mortgage offer is verified.  In the case of multiple offers, we will advise you on the best course of action.  

We will always try to achieve the best possible price for your home and act in your best interests throughout the transaction.

8Instructing a solicitor (conveyancer)

You will need to decide who will do your conveyancing.  Conveyancing is the term used to describe the legal process you must go through when buying or selling a home. Conveyancing can be done by a solicitor or a licensed conveyancer. Find out what their fees are, what other legal costs are involved and when these are payable.  We can recommend a solicitor if you do not have one.

9Offer agreed

Before an offer is agreed we will check the buyer’s ability to purchase a property.  We can also contact the buyer’s personal mortgage adviser to confirm their financial commitment. This minimises the risk of a purchase falling through.

At the point of a sale being agreed, we will liaise with both your solicitor and the buyer’s solicitor and prepare the memorandum of sale and we will write to all parties confirming the agreed details of the sale.

Your solicitor will request the title deeds from the lender (if appropriate).  The solicitor will prepare the draft contract, which details the terms of the sale, and send it to the buyers’ solicitor together with all relevant documents.  The buyer’s solicitor will then start the preliminary checks.  The Title Deeds and Lease (if applicable) will be checked and local searches carried out.

Remember that in England an offer is not legally binding, so until contracts have exchanged your buyer could change their minds without financial loss.

10Exchange contracts

At this stage both parties become legally committed to the sale, and if it falls through from this point onwards then the deposit is forfeited.  Contracts are signed by both parties and the solicitor requests the buyer’s deposit. A completion date is set and agreed upon by both you and the purchaser.  Unless agreed otherwise (e.g. a simultaneous exchange and completion) the completion date can be anything up to 28 days from the date of exchange.

Customer Focused

Our high level of customer satisfaction is evident in the reviews we receive on Trustpilot and Google, where we are consistently rated higher than our local competitors. We use a multi-channel marketing approach to maximise interest in both Sales and Lettings properties.

Fair Service

No tie in periods on our sales contracts means our new and returning customers choose to stay with us rather than due to contractual obligation. This, along with a no win no fee policy, makes us stand out from our competition.

Industry Awards

We are a multi award-winning and independent Estate Agent, with recognition from both the British Property Awards and The Best Estate Agent Guide which further fuels our ongoing commitment to provide an unrivalled service.

Experienced & Qualified

Our highly experienced team, including our inhouse team of Property Managers, has extensive local knowledge providing you with a 5-star service. We are NEAE and ARLA members, so you can rest assured that you are dealing with a qualified and regulated agency.

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